The project aims to improve food literacy among both young people and the wider public. Its goal is to provide reliable and easily accessible nutrition information in order to foster a critical awareness of food products, labels and ingredients. The project is implemented in four countries (Türkiye, Austria, Belgium and Romania).

Based on a comprehensive needs analysis, a multilingual (five-language) mobile application will be developed, offering users trustworthy information on ingredients, additives (E-codes) and nutritional values. In addition, a “Needs Analysis Book” will be produced to present the research findings in an accessible format.

• Promoting food literacy: Enabling consumers to critically assess food information, understand labels and recognise widespread misinformation.
• Developing a mobile application: Based on the needs analysis, a multilingual app will be created to provide information on different foods, additives and nutritional values, supporting informed purchasing decisions.
• Needs analysis and scientific preparation: Conducting a comprehensive needs analysis in four countries through surveys and interviews. The results will be published in a multilingual “Food Literacy Needs Analysis Book” in both digital and printed form.
• Raising health and safety awareness: Increasing public awareness of balanced, safe and sustainable nutrition. Improved food literacy can help reduce health problems such as obesity, food allergies and intolerances.
• Combating misinformation: Addressing misleading or one-sided nutrition information, particularly on social media. The project supports the development of a critical mindset so that young people and society as a whole can make informed decisions.